9/3/2023 0 Comments Spotify hifi![]() ![]() Reading between the lines, it seems that Spotify has been crunching the numbers to figure out how to justify charging more for lossless audio in a market where it will be the exception to the new norm. I’m not allowed to comment on our label agreements, nor on what other players in the industry did, for obvious reasons.” When pressed for details, Söderström would only say, “We want to do it in a way where it works for us from a cost perspective as well. The tracks were already encoded, contracts had been signed, and some employees had even been enjoying the higher-quality tier for months. However, in March, Spotify co-president Gustav Söderström told The Verge that the streaming company was still working on “some kind of lossless experience” but didn’t have much else to say about it other than saying the company’s plans were delayed because “the industry changed for a bunch of reasons.”Įvidence suggests that Spotify had worked out all the technical and licensing arrangements to launch its HiFi tier on schedule. Even if they were to forge ahead with a premium Spotify Hi-Fi tier, announcing such a thing in the aftermath of the big changes from Apple and Amazon would go over like a lead balloon. Clearly, the company’s executives knew that they were in a pickle. The very same day that Apple announced its new lossless initiative, Amazon eliminated its higher-priced HD tier, bringing its 70 million lossless audio tracks to all Amazon Music subscribers.Īs Amazon moved to quickly embrace the new reality of lossless music for all, Spotify got very, very quiet. Instead of trying to upsell loyal customers with an Apple Music premium plan, the company that pioneered digital music sales pulled another rabbit out of its hat by offering its entire catalog in lossless audio on the same plan that customers were already on.Īs Apple gradually upgraded millions of tracks over a six-month period, Apple Music subscribers gained lossless audio automatically, without the need to even change an account setting, much less pay for a premium account.Īmazon pivoted so fast that we almost got whiplash. ![]() Then Apple came along and ruined their fun. When Tidal launched in 2014, high-resolution audio was one of the distinguishing characteristics of the service, but customers had to pay $20/month for the privilege of fully lossless listening, compared to the standard $10/month Tidal plan. Although Prime Members could get $2/month off either plan, the spread between them remained the same. iDrop News readers can get lifetime access to MS Office at 77% off the normal price.Get It Hereįor instance, Amazon Music HD arrived in 2019 for $15/month - $5 more than the standard Amazon Music Unlimited Plan. Tired of Subscriptions? Get Microsoft Office Lifetime Access for Just $49.99Įven Microsoft tries to nudge you toward paying monthly for their Suite 365. ![]()
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